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Advertising : principles & practice /
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Integrated advertising, promotion & marketing communications /
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Advertising and promotion : an integrated marketing communications perspective /
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Fundamentals of copy & layout /
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Positioning : the battle for your mind /
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Integrated advertising, promotion & marketing communications /
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The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius /
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Basic marketing management /
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The essence of marketing research /
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Advertising, promotion & supplemental aspects of integrated marketing communications /
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Leap : a revolution in creative business strategy /
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Increasing hits and selling more on your Web site /
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Schaum's outline of theory and problems of fluid dynamics /
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What's in a brand? : building brand equity through advertising /
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What's in a brand ? : building brand equity through advertising /
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Principles of heat transfer /
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Principles of heat transfer /
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Fundamentals of Mobile and Pervasive Computing /
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Emne: Advertising.
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Contemporary advertising /
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Advertising : principles & practice /
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The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius /
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Contemporary advertising /
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Contemporary advertising /
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Advertising /
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Advertising management /
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Integrated advertising, promotion & marketing communications /
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Leap : a revolution in creative business strategy /
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Advertising and promotion : an integrated marketing communications perspective /
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Contemporary advertising /
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Forfatter: Jefkins, Frank William
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Forfatter: Yadin, Daniel
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