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Advertising and promotion :
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Assunto: Advertising.
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Assunto: Communication in marketing.
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Contemporary advertising /
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Contemporary advertising /
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Advertising /
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Advertising and promotion : an integrated marketing communications perspective /
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Contemporary advertising /
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Advertising, promotion & supplemental aspects of integrated marketing communications /
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Advertising and promotion : an integrated marketing communications perspective /
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Autor: Belch, George E. (George Edward), 1951-
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Advertising and promotion : an integrated marketing communications perspective /
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Autor: Belch, Michael A.
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