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Services marketing : integrating customer focus across the firm /
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Services marketing /
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Services marketing management : an international perspective /
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World-class customer satisfaction /
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Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
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Customer relationship management : emerging concepts, tools, and applications /
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The innovation edge : creating strategic breakthroughs using the voice of the customer /
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The essence of services marketing /
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
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Services Marketing and Management /
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Fundamentals of selling : customers for life /
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15 secrets every network marketer must know : essential elements and skills required to achieve 6- & 7-figure success in network marketing /
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E-commerce and v-business : business models for global success /
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Marketing : Concepts and Cases /
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Wide angel vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees /
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Consumer behavior : concepts and applications /
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The 7-step success system to building a $1,000,000 network marketing dynasty : how to achieve financial independence through network marketing /
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Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! /
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Marketing Management /
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Strategic marketing management cases /
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Strategic marketing /
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Strategic marketing /
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Consumer behavior /
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Marketing research: text and cases /