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主题: Advertising

主题: Communication in marketing

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Advertising and promotion : an integrated marketing communications perspective /
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Advertising, promotion & supplemental aspects of integrated marketing communications /
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Integrated advertising, promotion & marketing communications /

作者: Arens, William F.

作者: Aaker, David A.

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Advertising management /

相似书籍: Contemporary advertising /

相似书籍: Advertising management /