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Tema: Management
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Customer relationship management : emerging concepts, tools, and applications /
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Tema: Relationship marketing
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Autor: Parvatiyar, Atul
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Autor: Sheth, Jagdish N.
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Autor: Shainesh, G.
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Autor: Sheth, Jagdish N.
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Customer relationship management : emerging concepts, tools, and applications /
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World-class customer satisfaction /
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Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
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Marketing management /
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Marketing management /
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Marketing management /
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Marketing Management /
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Marketing management /
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Marketing Management /
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Marketing management : text and cases /
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Strategic marketing management : a means-end approach /
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Marketing models /
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Marketing strategy : a decision-focused approach /
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Basic marketing : a global-managerial approach /
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Strategic marketing /
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Business-to-business marketing : strategies and implementation /
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Sweet spot : how to maximize marketing for business growth /
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Marketing /
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Marketing /
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Marketing /
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Marketing /
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Principles of marketing /
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Marketing : best practices /
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Essentials of marketing : a global-managerial approach /
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Marketing : the core /
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