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Contemporary advertising / 著者: Arens, William F.

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Advertising management / 著者: Batra, Rajeev

Contemporary advertising / 著者: Arens, William F.

Leap : a revolution in creative business strategy / 著者: Schmetterer, Bob

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The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius / 著者: Vitale, Joe, 1953-

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Advertising / 著者: Jefkins, Frank William

Advertising and promotion : an integrated marketing communications perspective / 著者: Belch, George E. (George Edward), 1951-

Advertising, promotion & supplemental aspects of integrated marketing communications / 著者: Shimp, Terence A.

Contemporary advertising / 著者: Arens, William F.

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Integrated advertising, promotion & marketing communications / 著者: Clow, Kenneth E.

Advertising : principles & practice / 著者: Wells, William, 1926-

Contemporary advertising / 著者: Arens, William F.

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