Advertising management /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. ; New Delhi :
Prentice Hall,
c1996 [reprinted].
|
| Edition: | 5th ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 11601 | ||
| 003 | BD-DhMIs | ||
| 005 | 20180927020003.0 | ||
| 008 | 130908r1996 ii a b 001 0 eng d | ||
| 010 | |a 95025901 | ||
| 020 | |a 8120312198 | ||
| 040 | |a DLC |c DLC |d DLC |d BD-DhMIS | ||
| 050 | 0 | 0 | |a HF5823 |b .A13 1996 |
| 082 | 0 | 0 | |a 659.1 |2 20 |
| 100 | 1 | |a Batra, Rajeev. | |
| 245 | 1 | 0 | |a Advertising management / |c Rajeev Batra, John G. Myers, David A. Aaker. |
| 250 | |a 5th ed. | ||
| 260 | |a Upper Saddle River, N.J. ; |a New Delhi : |b Prentice Hall, |c c1996 [reprinted]. | ||
| 300 | |a xiii, 754 p. : |b ill. ; |c 25 cm. | ||
| 500 | |a Aaker's name appears first on 4th ed. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 11601 | ||
| 650 | 0 | |a Advertising |x Management | |
| 700 | 1 | |a Myers, John G., |d 1933- | |
| 700 | 1 | |a Aaker, David A. | |
| 942 | |2 ddc |c TEXT |0 1 | ||
| 955 | |a pc03 to sa00 10-11-95; se42 10-11-95/se01; se50 10-12-95; CIP ver. pv04 05-30-96 | ||
| 999 | |c 1659 |d 1659 | ||