APA引文
Cravens, D. W., Lamb, C. W., & Crittenden, V. L. (2002). Strategic marketing management cases (7th ed.). McGraw-Hill Irwin.
芝加哥风格引文
Cravens, David W., Charles W. Lamb, 与 Victoria Lynn Crittenden. Strategic Marketing Management Cases. 7th ed. Boston, Mass.: McGraw-Hill Irwin, 2002.
MLA引文
Cravens, David W., et al. Strategic Marketing Management Cases. 7th ed. McGraw-Hill Irwin, 2002.
警告：这些引文格式不一定是100％准确.