Strategic marketing management cases /
שמור ב:
| מחבר ראשי: | |
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| מחברים אחרים: | , |
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
Boston, Mass. :
McGraw-Hill Irwin
c2002.
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| מהדורה: | 7th ed. |
| סדרה: | The Irwin/McGraw-Hill series in marketing
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| נושאים: | |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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MARC
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| 001 | 42512 | ||
| 003 | OSt | ||
| 005 | 20140601133914.0 | ||
| 008 | 010806s2002 maua b 001 0 eng | ||
| 010 | |a 2001044566 | ||
| 020 | |a 0072429461 (alk. paper) | ||
| 040 | |a DLC |c DLC |d DLC | ||
| 082 | 0 | 0 | |a 658.8/02 |2 21 |
| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing management cases / |c David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. |
| 250 | |a 7th ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill Irwin |c c2002. | ||
| 300 | |a xvi, 685 p. : |b ill. ; |c 26 cm. + |e 1 computer disc (4 3/4 in.) | ||
| 440 | 4 | |a The Irwin/McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 42512 | ||
| 650 | 0 | |a Marketing |x Case studies. | |
| 700 | 1 | |a Lamb, Charles W. | |
| 700 | 1 | |a Crittenden, Victoria Lynn. | |
| 906 | |a 7 |b cbc |c orignew |d 1 |e ocip |f 20 |g y-gencatlg | ||
| 942 | |2 ddc |c REF | ||
| 955 | |a pc20 2001-08-06 to SSCD |c sd20 2001-08-07; |a aa05 2001-08-09 |a ps15 2001-10-12 bk rec'd, to CIP ver. | ||
| 999 | |c 4073 |d 4073 | ||