Services marketing : integrating customer focus across the firm /
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| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Delhi :
Tata McGraw-Hill/Irwin,
c2003.
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| Udgivelse: | 3rd ed. |
| Fag: | |
| Online adgang: | Publisher description Table of contents |
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Lignende værker: Services marketing :
- Services marketing /
- Services marketing management : an international perspective /
- The essence of services marketing /
- Customer service : skills and concepts for success /
- Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
- Services Marketing and Management /