APA引文
Arens, W. F. (1999). Contemporary advertising (7th ed.). Irwin /McGraw-Hill.
芝加哥风格引文
Arens, William F. Contemporary Advertising. 7th ed. Boston: Irwin /McGraw-Hill, 1999.
MLA引文
Arens, William F. Contemporary Advertising. 7th ed. Irwin /McGraw-Hill, 1999.
警告：这些引文格式不一定是100％准确.