Integrated advertising, promotion & marketing communications /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. New Delhi :
Pearson Prentice Hall,
c2004. [Reprinted 2005]
|
| Edition: | 2nd ed. |
| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | 5151 | ||
| 003 | OSt | ||
| 005 | 20130910100227.0 | ||
| 008 | 130910r20052004ii a b 001 0 eng d | ||
| 010 | |a 2003043373 | ||
| 020 | |a 0131405462 | ||
| 020 | |a 8120324501 | ||
| 040 | |a DLC |c DLC |d BD-DhMIS | ||
| 050 | 0 | 0 | |a HF5415.123 |b .C58 2004 |
| 082 | 0 | 0 | |a 659.1 |2 21 |
| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 1 | 0 | |a Integrated advertising, promotion & marketing communications / |c Kenneth E. Clow (and) Donald Baack. |
| 246 | 3 | |a Integrated advertising, promotion, and marketing communications | |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, N.J. |a New Delhi : |b Pearson Prentice Hall, |c c2004. |c [Reprinted 2005] | ||
| 300 | |a xxvii, 538 p. : |b ill. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 5151 | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Baack, Donald. | |
| 942 | |2 ddc |c REF | ||
| 999 | |c 1793 |d 1793 | ||