Basic marketing : a global-managerial approach /
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| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New Delhi:
Tata McGraw-Hill,
2005.
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| Έκδοση: | 15th ed. |
| Σειρά: | McGraw-Hill/Irwin series in marketing
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| Θέματα: | |
| Ετικέτες: |
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MARC
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| 001 | 5277 | ||
| 003 | BD-DhMIS | ||
| 005 | 20160301131944.0 | ||
| 008 | 160301s2005 ii a|||| |||| 001 0 eng d | ||
| 040 | |a BD-DhMIS |c BD-DhMIS | ||
| 082 | |a 658.8 |b PER | ||
| 100 | 1 | |a Perreault, William D. | |
| 245 | |a Basic marketing : |b a global-managerial approach / |c William D. Perreault, Jr. and E. Jerome McCarthy. | ||
| 250 | |a 15th ed. | ||
| 260 | |a New Delhi: |b Tata McGraw-Hill, |c 2005. | ||
| 300 | |a xli, 793 [22] p. : |b col. ill. ; |c 28 cm. | ||
| 490 | |a McGraw-Hill/Irwin series in marketing | ||
| 500 | |a McCarthy's name appears first on the earlier edition. | ||
| 504 | |a Includes bibliographical references (p. 725-787) and indexes. | ||
| 650 | |a Marketing |x Management. | ||
| 700 | 1 | |a McCarthy, E. Jerome | |
| 942 | |2 ddc |c REF | ||
| 999 | |c 5277 |d 5277 | ||