Managerial marketing: perspectives and viewpoints; a source book /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
USA
R.D. Irwin,
1967.
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| Edition: | 3rd ed. |
| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 001 | 5300 | ||
| 003 | BD-DhMIS | ||
| 005 | 20160301160613.0 | ||
| 008 | 160301s1967 -us||||| |||| 001 0 eng d | ||
| 040 | |a BD-DhMIS |c BD-DhMIS | ||
| 100 | |a Kelley, Eugene J. | ||
| 245 | |a Managerial marketing: |b perspectives and viewpoints; a source book / |c Eugene J. Kelley and William Lazer | ||
| 250 | |a 3rd ed. | ||
| 260 | |a USA |b R.D. Irwin, |c 1967. | ||
| 300 | |a xiii, 764 p. ; |b ills. ; |c 24 cm | ||
| 500 | |a Includes index. | ||
| 650 | |a Marketing -- Management. | ||
| 650 | |a Marketing -- Gestion. | ||
| 651 | |a Marketing. | ||
| 700 | |a Lazer, William | ||
| 942 | |2 ddc |c REF | ||
| 999 | |c 5300 |d 5300 | ||