The marketing communications process /
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| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New York :
McGraw-Hill,
c1976.
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| Matèries: | |
| Etiquetes: |
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MARC
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| 001 | 5693 | ||
| 003 | BD-DhMIS | ||
| 005 | 20160322133700.0 | ||
| 008 | 160322s1976 nyua|||| |||| 001 0 eng d | ||
| 020 | |a 0070163022 | ||
| 040 | |a BD-DhMIS |c BD-DhMIS | ||
| 082 | |a 658.8 |b DEL | ||
| 100 | |a DeLozier, M. Wayne. | ||
| 245 | |a The marketing communications process / |c M. Wayne DeLozier. | ||
| 260 | |a New York : |b McGraw-Hill, |c c1976. | ||
| 300 | |a xii, 324 p. : |b ill. ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 650 | |a Communication in marketing. | ||
| 650 | |a Advertising. | ||
| 650 | |a Communication en marketing. | ||
| 942 | |2 ddc |c REF | ||
| 999 | |c 5693 |d 5693 | ||