Integrated advertising, promotion & marketing communications /
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Upper Saddle River, NJ ; New Delhi:
Pearson Prentice Hall ; Prentice- Hall,
2007.
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| Edició: | 3rd ed. |
| Matèries: | |
| Etiquetes: |
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MARC
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| 001 | 7499 | ||
| 003 | BD-DhMIS | ||
| 005 | 20130915095937.0 | ||
| 008 | 130915r2007 i a 001 0 eng d | ||
| 020 | |a 0131866222 | ||
| 020 | |a 9788120333055 | ||
| 040 | |a DLC |c DLC |d Bd-DhMIS | ||
| 050 | 0 | 0 | |a HF5415.123 |b .C58 2007 |
| 082 | 0 | 0 | |a 659.1 |2 22 |
| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 1 | 0 | |a Integrated advertising, promotion & marketing communications / |c Kenneth E. Clow, Donald Baack. |
| 250 | |a 3rd ed. | ||
| 260 | |a Upper Saddle River, NJ ; |a New Delhi: |b Pearson Prentice Hall ; |b Prentice- Hall, |c 2007. | ||
| 300 | |a xix, 515 p. : |b ill. ; |c 28 cm. | ||
| 500 | |a Includes index. | ||
| 541 | |e 3010007499 | ||
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Baack, Donald. | |
| 942 | |2 ddc |c TEXT | ||
| 999 | |c 1977 |d 1977 | ||