Consumer behavior and managerial decision making /

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Dettagli Bibliografici
Autore principale:	Kardes, Frank R.
Natura:	Libro
Lingua:	inglese
Pubblicazione:	Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2002 [Reprinted].
Edizione:	2nd ed.
Soggetti:	Consumer behavior. Decision making.
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